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The artistic Marketeer | Blog

the CQ behind successful marketing

theartististicmarketeer.india@gmail.com


FUNDAMENTALS OF SEARCH ENGINE OPTIMISATION (SEO) CHAPTER 4

optimise images

Unlike a text-based article, search engines have a hard time understanding what’s inside of an image.

So they rely on your image’s filename, alt text and title to figure out what an image actually is.

And if you run a site with lots of images, image SEO is SUPER important. Otherwise, Google will have a hard time understanding what’s on your page.

With that, here’s how to optimize your images:

First, give your image a descriptive filename. For example, check out this screenshot of the number of comments one of our guides got.

We used the filename: mobile-seo-guide-comments.png.

Simple.

Next, use an image alt text that describes your image.

Finally, give your image a title. I wouldn’t sweat this step as much. I just copy and paste my alt text here.

User experience

You can have a webpage that’s optimized PERFECTLY for SEO.

But if it looks like this?

It’s not going to rank for very long.

Even though User Experience is subjective (which makes it hard for major search engines like Google, Bing and Yahoo to measure), it does indirectly impact your SEO.

After all, if your site is hard to use, people aren’t going to share it. And without links and shares, your chances of ranking in Google are pretty much zero.

If you want to learn more about UX, this guide is a great starting point.

Content quality

You’ve probably heard that “high-quality content” is important.

And it is.

The thing is though like I talked about earlier, high-quality content isn’t enough.

For your content to rank in 2021, it needs to be nothing short of AMAZING.

It also needs to meet the needs of the people that search for your target keyword.

For example, check out this step-by-step SEO audit checklist on my blog.

It includes super detailed steps:

Dozens of high-res screenshots:

And in general, it’s exactly what someone searching for “SEO audit” would want to read.

I covered most of the basics of on-page SEO in this section. But if you feel like you have a handle on the basics and want to go advanced, check out this video on-page SEO tutorial:

INTRODUCTION TO TECHNICAL SEO

Technical SEO is a HUGE topic.

The main goal with technical SEO is to ensure that search engines can easily find, crawl and index all of the pages on your website.

But in recent years, technical SEO has expanded to include topics like site loading speed, mobile optimization and more.

To be honest, most site owners don’t need to worry that much about technical SEO.

(Especially if your site runs in WordPress.)

But that doesn’t mean you should ignore technical SEO altogether. One wrong move and your entire site could get deindexed.

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